Fruitas goes to Dubai


    Fruitas Holdings Inc. said it has opened its first franchise store in Dubai last December 1.
    The franchise is under the Fruitas House of Desserts brand. Fruitas’ first overseas kiosk is located inside BurJuman, a prime shopping mall in Dubai.

    “We are excited to bring Fruitas to Dubai. The Fruitas brand, with its suite of fresh and healthy products, is universal and exportable to a lot more territories outside the Philippines,” said Lester Yu, Fruitas president.

    He said this Fruitas House of Desserts outlet offers several product lines such as fruit shakes, pearl shakes and milk tea, fresh fruit desserts, halo-halo and fresh lemonades. “Fruitas offers fresh beverages and Filipino desserts to both locals and overseas Filipinos living in the city,” Yu added.

    In the Philippines, Yu meanwhile said Fruitas is taking advantage of prime locations that have opened up as a result of the pandemic, with 60 new kiosks and community stores in the pipeline.

    “Fruitas continues to reach more cities in Mindanao, having recently opened its first kiosk in Koronadal and adding more kiosks in Butuan and Zamboanga City. The kiosk network expansion continues alongside the opening of more community stores, under the Babot’s Farm and Soy & Bean brands, which now number around 20 as of November and targeted to reach at least 30 by end of the year,” he said.

    Fruitas plans to have 100 community stores in 2021 and sees this as a growth engine in the future, Yu added.