Fruitas eyes P5B revenues


    Fruitas Holdings Inc. (Fruitas) eyes P5 billion in revenues and P500 million in profit in five years’ time as it works to expand its network.

    The food and beverage kiosk operator said its five -year development plan eyes a store network of at least 2,000 around the country; fortify leadership positions and seize leadership positions in product segments where it is present; innovate on existing products, packaging, and accessing its clients to match evolving preferences; venture into both new products and geographical regions; and expand our network of kiosks and community stores and forge partnerships to widen distribution network.

    The plan also calls for efforts to further increase margins.

    “We are confident that we will be able to achieve or even exceed our medium-term targets.

    We have encountered similar challenges in the past and have overcome them by relying on our strengths. We continue to be mindful of near-term risks and fast-evolving client preferences. But we remain nimble to adjust our business model and take advantage of opportunities,” said Lester Yu, Fruitas president.

    Following a challenging 2020, Fruitas expects a strong rebound in 2021.

    Based on the companies’ five-year plan, it targets to post an average annual revenue growth of 30 percent-40 percent up to 2025.

    “Fruitas intends to mirror the revenue growth trajectory from 2015 to 2019 when it grew revenues from P310 million in 2015 to P1.95 billion in 2019,” it said.

    It also aims to increase net margin from around 6 percent in 2019 to 10 percent by 2025.