Fruitas expands product line


    Fruitas Holdings Inc. is expanding its product line to include milk in its product line under its Babot’s Farm brand.

    Babot’s Farm milk is an all-natural cow’s milk sourced from grass-fed, free-range cows.

    Fruitas is also looking at adding chocolate milk and carabao’s milk as variants as well as yogurt under the Babot’s Farm brand.

    Babot’s Farm 100-percent Pure & Fresh Milk will be available in Babot’s Farm and Soy & Bean community stores in Metro Manila.

    It will also be available through Fruitas Holdings’ delivery service, CocoDelivery and soon in certain kiosks, the company said in a statement.

    Lester Yu, Fruitas president, said the company has already reopened close to 800 outlets in its kiosk network.

    Fruitas recently announced opening its first overseas franchised outlet, in Dubai, and plans to revitalize its domestic expansion, through both kiosks and community stores.

    “Fruitas Holdings targets to have 30 community stores by the end of the year and 100 by the end of 2021,” Yu said.