The Filinvest Group will build a 200-plus room hotel in Baguio City after it won a 25-year term lease inside Camp John Hay.
The project will strengthen the group’s hospitality presence in Northern Luzon, and will be the first dual brand property under the Grafik and Quest brands and will be managed by Chroma Hospitality Inc. (CHI), Filinvest said.
This follows after the group won the auction for the lease contract held by the Bases Conversion and Development Authority (BCDA) and the John Hay Management Corp., (JHMC) over a 5,700-square meter property in Camp John Hay.
The Filinvest consortium is led by Filinvest unit Filinvest Hospitality Corp. (FHC).
Data from the Bases Conversion and Development Authority showed that the long-term lease auction was for the Sheridan Drive Center located within the John Hay Special Economic Zone.
The development for the property shall be mixed-used primarily for a hotel with support commercial/retail services with a maximum allowable gross floor area of 17,100 square meters and 15-meter height restriction from the ground line to the apex of the building or structure.
The minimum bid for the property is P5.1 million, which is the equivalent starting annual lease payment on the fifth year of the 25-year renewable contract of lease.
“This unique opportunity will allow us to develop a full-service hotel in CJH, one of the most prime locations in Baguio. It offers the whole package— exclusivity, nature and panoramic views in the heart of Baguio,” said Francis Gotianun, FHC senior vice president.
“This year may be challenging, but we continue to look ahead and see a bright future. The hotel will be ready to welcome guests in three to four years in line with the full recovery of the tourism sector. As early as now, since the loosening of the lockdown and implementation of more efficient health and safety protocols, we are beginning to see signs of that recovery,” he added.