Duty Free Philippines (DFP) is targetting Filipino travellers to boost sales of its flagship store even as it continues its expansion.
To keep with the trends in the travel retail industry, DFP has embarked on the renovation of the Fiestamall which is expected to complete on November 30.
The renovation includes improvements in the food court, building facade, area “Go Lokal!” and Philippines’ Finest boutique, and Customer Relations Registration lobby, and tourist lounge.
The second phase will start by the first quarter of next year which will include improvements in the atrium, building exits, and installation of LED screens,” said Angala.
“The confectionery section is also being renovated to become a chocolate haven for families especially for the little ones,” said Angala.
The Fiestamall contributes about 35 percent of the total sales in 2018 and has a selling area of around 4,000 square meters.
DFP has inked partnerships with about 50 travel agencies that cater to Filipino international travellers (FITs) to attract more customers to shop at DFP by offering value-for -money shopping deals.
The marketing campaign will give a 5 percent discount to outbound tour groups who will shop at DFP’S flagship store- the Fiestamall in Parañaque City within 48 hours upon arrival.
Discount vouchers will be provided by DFP’s partner travel agencies to FITs prior their arrival in the Philippines.