ABS-CBN Corp. has forged a partnership with rival TV5 Network and pay television firm Cignal TV Inc. to expand the reach of its entertainment and movies content.
With the partnership, ABS-CBN’s musical variety show “ASAP Natin ‘To” will be seen on TV5 beginning this Sunday, January 24, at 12 p.m. and the “FPJ: Da King” movies every Sunday from 2 to 4 p.m.
“This collaboration between CIGNAL, TV5, Brightlight Productions, and ABS-CBN marks the start of greater cooperation among our various industry players and begins a new era of partnership,” said Robert Galang, Cignal and TV5 president and chief executive officer.
Galang said the top-rated content, combined with Cignal and TV5’s strengths in technology, direct-to-consumer distribution, and mobile and broadband reach will usher in a new viewing experience for fans and subscribers alike.
“The future of entertainment media is rapidly converging around a dynamic mix of traditional and digital platforms, with Cignal and TV5 launching new content and synergies that will disrupt conventional broadcast methods. We are committed to continuously explore more initiatives to provide the best of both worlds to all our stakeholders,” he said.
PLDT Inc., which operates TV5 and Cignal TV through media arm MediaQuest Holdings Inc., was keen to acquire ABS-CBN’s cable unit Sky Cable Corp. but eventually backed out as the deal might be rejected for it may result in a monopoly in the cable industry.