THE Philippines will host the global debut of the latest concept vehicle of Japanese automaker Mitsubishi Motors Corp. (MMC)

Mitsubishi Motors Philippines Corp. (MMPC) in a statement yesterday said the 7-seater sport utility vehicle (SUV) concept will make its global premier at the 9th Philippine International Motor Show (PIMS) 2024 on October 24 to 27 at World Trade Center. 

MMPC said the unveiling of this new 7-seater SUV concept in the Philippines underscores the brand’s dedication to Asean drivers and reaffirms MMPC’s pivotal role in Mitsubishi Motors’ global strategy. 

Traditionally, such global debuts had taken place in other key markets like Thailand or Indonesia. MMPC said the Philippines, which is now the central focus of MMC, takes the spotlight this year.

“The decision to have the world premiere in the Philippines is a testament to the country’s growing importance within Mitsubishi Motors’ global operations,” said Ritsu Imaeda, MMPC president and chief executive officer.

 “This new concept reflects Mitsubishi Motors’ vision of delivering top quality vehicles to the Asean region, and we are thrilled that this will be showcased for the first time in the Philippines.”

It added the new SUV concept embodies “Mitsubishi Motors-ness” and brings together the brand’s heritage of craftsmanship and its commitment to developing vehicles that meet the unique demands of the market.