‘With “Sunshine” as a new benchmark, it’s clear that Filipino audiences are ready for more sophisticated and visually stunning films.’
Watching Tonet Jadaone’s “Sunshine” to a full house SM theater (not a sponsored block screening) was a testament to the film’s potential draw and impact, and we’re all hoping that it will stay in the theaters as more and more Filipino films are lined up for showing.
“Sunshine” may rock your senses and question set morals, but it is laudable for tackling brave issues and challenging institutions like family, school, church and the community in general. It doesn’t shy away from provoking thought and discussion on such important topics.
The success of “Sunshine” has left Filipino audiences buzzing with anticipation. As the movie’s critical acclaim and box office triumph continue to reverberate, it’s clear that viewers are craving something more from their cinematic experiences. So, what are the Filipino audiences looking forward to that will entice them to leave the comfort of their homes and flock to theaters instead of opting for streaming platforms?
For one, audiences are eager for more risque and daring storylines that push the boundaries of conventional storytelling. Filipino viewers have grown accustomed to the typical romantic comedies and family dramas, but “Sunshine” has shown that there’s an appetite for more mature and complex themes. Films that tackle taboo subjects, explore the human condition and feature multidimensional characters will likely bring crowds out of their homes.
Moreover, technical polish and high production values are essential in luring audiences away from their gadgets. The Filipino audience has developed a keen eye for quality filmmaking, and they’re willing to pay for it. Movies with stunning cinematography, impressive visual effects, and meticulous sound design will provide an immersive experience that streaming platforms can’t replicate.
The combination of these two elements – bold storytelling and technical finesse – will be the key to drawing Filipino audiences to theaters. By offering something unique and captivating, filmmakers can tap into the audience’s desire for a cinematic experience that’s more than just watching a movie – it’s about being part of a shared experience with others.
With “Sunshine” as a new benchmark, it’s clear that Filipino audiences are ready for more sophisticated and visually stunning films. As the industry continues to evolve, it’s up to filmmakers to deliver content that meets these expectations and gives audiences a reason to leave their homes and experience the magic of cinema firsthand.
So after “Sunshine,” we are listing the next five Filipino films we are excited to support and watch in the cinemas, namely:
“P77,” also known as Penthouse 77 is an upcoming paychological thriller starring Barbie Forteza as Luna Caceres, a woman who takes a cleaning job in a mysterious penthouse. The film explores themes of family, PTSD and the horrors of homelessness, while also tackling modern issues like children becoming breadwinners. It promises to be more than just jump scares, delving into the psychological and mental impact of fear. The movie is directed by Derick Cabrido, written by Enrico Santos, and produced by GMA Pictures and Clever Minds Inc. It is set to be released in cinemas on July 30, the second GMA Pictures film to be distributed by Warner Bros. Pictures. It also has JC Alcantara, Jackie Lou Blanco and Carlitos Siguion-Reyna in the cast.
“How to Get Away From My Toxic Family” is a Filipino drama starring Zanjoe Marudo as Arsenio, a hardworking chef who returns home from Dubai with dreams of starting his own restaurant. He, however. finds himself entangled in a toxic family dynamic and must navigate the complexities of family obligations and emotional debts. The film explores the struggles of OFWs and the challenges of choosing peace over family pressures. It premieres in Philippine cinemas on July 30. Aside from Zanjoe, the film also stars Susan Africa, Richard Quan, Sherry Lara, with a special participation by Nonie Buencamino. It is directed by Lawrence Fajardo.
“Food Delivery: Fresh from the West Philippine Sea,” a nearly three-month labor of love from veteran documentary film maker Baby Ruth Villarama and her team, is as much a witness to the struggles of the “guardians of the West Philippine Sea” as it is tribute to the men and women who’ve sacrificed months, even years of their lives, in defense of what former president Rodrigo Duterte once derided as mere rocks. The film won for Voyage Studios the Tides of Change Award under the Best Festival Category in the Academy Award-qualifying film Doc Edge Festival in New Zealand, marking a significant win for the country.
“Outside de Familia” is a moving tale of family and friends navigating old age together and apart. Directed by Joven Tan, it stars Sheila Francisco and Ruby Ruiz, ably supported by Gelli de Belen, Luis Alandy, Matet de Leon, Rey PJ Abellana and Peewee O’Hara.
“Quezon” is an upcoming Philippine historical drama film that focuses on the life of Philippine President Manuel L. Quezon. It is written and directed by Jerrold Tarog, produced by TBA Studios with Jericho Rosales leading an all-star cast. The film is the third installment of Tarog’s “Bayaniverse” trilogy, after “Heneral Luna” (2015) and “Goyo: Ang Batang Heneral” (2018). The story will follow the life of Quezon, a lawyer and a soldier who became the President of the Commonwealth of the Philippines from 1935 to 1944, highlighting his tumultuous presidential campaign against Emilio Aguinaldo.
More exciting Filipino films are in the pipeline like Jun Lana’s “Sisa” starring Hilda Koronel, the Cinemalaya entries and the films intended for QCinema and the 51st Metro Manila Film Festival.
As the lights dim in anticipation of the next big release, I hope Filipino audiences will match the passion and excellence of these filmmakers. We have listed the forthcoming movies that are pushing the boundaries of storytelling and cinematic craftsmanship, and with the support of viewers, the future of Filipino cinema looks brighter than ever. By embracing these innovative works, audiences can help shape a thriving film industry that continues to produce stories that resonate, inspire and captivate.
