IN a move that challenges traditional beauty norms, White Castle Whiskey unveils Angelie “Pench” Andanar as their new calendar girl. This decision is a significant shift in the portrayal of beauty, especially in the Philippines, where tattoos have been viewed with skepticism.
At 36, Pench, a freelance model and single mother from Pampanga, defies the typical calendar girl stereotype. Her detailed and extensive body tattoos set her apart, making her a symbol of edgy beauty and self-expression.
Pench kicked off her modeling career in 2006 and gained notable recognition as FHM Philippines’ Girlfriend of the Month in May 2010. Her unique combination of an angelic face and bold tattoos has established her as a prominent influencer in beauty, fashion, and lifestyle. Pench’s resilience and dedication to her craft are as remarkable as her advocacy against tattoo discrimination in the Philippines.
Pench’s collaboration with White Castle Whiskey transcends a mere modeling gig; it’s a profound statement. White Castle, a brand known for its iconic imagery of beauties on white horses, is taking a stand for inclusivity and the celebration of diverse forms of beauty. By choosing Pench, they are not only embracing her individuality but also sending a powerful message that beauty transcends conventional standards.
Pench’s advocacy against tattoo discrimination in the Philippines is a significant part of her identity. Her extensive body tattoos are not just adornments; they are a statement of her individuality and a challenge to societal norms.
White Castle Whiskey, from Destileria Limtuaco & Co., Inc., the Philippines’ oldest distillery, has long been an industry pioneer. It has embraced diversity and inclusivity in its marketing strategies, evident in the bold choices for their iconic calendars. Moving away from traditional imagery, the company has embraced a more inclusive and diverse array of personalities. Notable examples include vlogger Ninong Ry, known for his charismatic and unconventional online presence; and Ria Atayde, who promotes body positivity, challenging traditional beauty standards and encouraging a more inclusive view of beauty. Her involvement signifies the brand’s commitment to celebrating all body types.
In a similarly progressive move, Destileria Limtuaco made a significant stride in inclusivity by featuring Sassa Gurl, their very first LGBTQIA+ personality. This not only highlights the brand’s openness to diverse representations but also resonates with a broader audience, acknowledging and celebrating the LGBTQIA+ community in a public and influential platform.
Their decision to feature Pench aligns with their history of innovation and breaking boundaries. The brand, which has been an outlet for inclusivity since 2020, is making a significant cultural impact with this campaign. It’s a celebration of self-expression as an art form, challenging the stigma around tattooed individuals and conveying that tattoos are a form of art and personal expression.
