Cheryl Cosim is excited to bring her show, “Sagot Kita,” with True FM, 105.9.
“When we have a new home, we want to fix it and arrange it,” Cheryl said. “We are all excited about it.
“Sagot Kita” has many segments. “On Mondays, we do legal advice, Tuesdays, we do public service,” informed Cheryl. “We get guests from different public agencies. Last Wednesday, we started ‘Sagot Kita, Aplikante Serye,’ since it’s the mid-term elections.
“We feature senatorial aspirants. Ben Tulfo was our first guest. We had him on one-on-one. There are many coverage that we can do.
“On Thursdays, we have health. On Fridays, to end the week right, we have spiritual health. We invite a pastor. Or someone like director Olive Lamasan, who shared her spiritual journey.”
Through the years, Cheryl opted to just be real while she is doing a radio show. She has mastered to connect her experience with her listeners while at the same time making them happy.
“It’s more of just being real,” said Cheryl. “Walang pagtatago sa ibang mukha. I stick with ‘totoo, tunay, tapat.’ That’s what we all are. Mahirap ‘yung magpanggap ka ng hindi ikaw. Alam mo may maskara.
“I’m grateful that I remain with a public service program even when I was still with a former station. Public service talaga. Napaka-gaan, napakasarap na gawin ito araw-araw especially we get to help a lot of people.
“We opt to connect, even if we sometimes know the subjects, government officials or guests are put on the spot. We make sure that we make a difference and they extend the help they can give to our kababayans.”
Radio is a different level of reporting for Cheryl or connecting with her listeners. “You’re free,” she maintained. “When you do hard news, you cannot show emotions on TV. Even if you are dismayed with what you read, you cannot raise an eyebrow. You have to be fair. On radio, you get to help your fellowmen in whatever little way.”
The other key personalities in True FM include educator Maricel Halili, veteran news anchor and correspondent Laila Chikadora (Jessica Asis), CMMA (Catholic Mass Media Award) Hall of Famer as best advice program host Brother Jun Banaag or popularly known as Dr. Love.
There are also matchmaker every Sunday Anna Ramsey, the bridge to the listener’s problems in the government agencies Cheryl Cosim and sandalan ng mga puso Kuya Boy/Arnold Gray, with Ted Failon, DJ Chacha (Czarina Balba-Guevarra), Cristy Fermin, Senator Raffy Tulfo and Lourd de Veyra.
True FM will be seen on 105.9 Channel 19 on Cignal TV.
The move is a new challenge for the team. “The move is part of a bigger plan for us to grow bigger in the years to come,” explained operations manager Cherry Bayle. “We are not just on radio anymore, but TV, podcast and through digital. It’s a multi-platform strategy now.
“That’s a business decision for an expansion plan, so we need to fund it to grow bigger in the years to come. That’s a business decision. We need to deliver real news, real stories and true service. Totoo, tunay, tapat.
“The wonderful thing about it, the whole team is intact. The whole True FM family. Everybody is here. Walang umalis. All of us are still here. We’re all in it together. So there will not be any problem as far as everybody is concerned. That’s what we’re praying for.”
