“Tyagaan rin lang talaga at samahan ng dedikasyon kahit ano mang pinapasok mo, kasi once hindi mo isina-puso, mapapagod at mapapagod ka talaga.”
This is one of the beliefs entrepreneur Anna Magkawas holds as she continues learning and conquering new goals.
With close to a million followers on Tiktok and having millions of views, the CEO of the Luxe Beauty and Wellness Group now takes a shot at being a television host. An offer to appear on a business show in March turned out to be not for a guesting stint as Anna had thought but as segment host of “Negosyo Goals” with Gerry Santos.
“Until now hindi pa rin ako makapaniwala na ito na talaga yon kasi hindi ako sanay guys.
Parang hanggang vlog, hanggang TikTok, Facebook, at Instagram lang ako tapos biglang lalabas tayo sa TV!” she confessed to her Instagram followers.
Photos from Anna Magkawas’ Instagram account
“Negosyo Goals” main host Gerry Santos, who has earned the moniker Mr. Freeze because of his ice plants all over the country, said a kuwentuhan at an endorsement shoot became the start of their TV partnership.
“Ganda rin nung success story sya. Sinabi ko kina Ivy (Ataya) and Joyce (Selga), producers of the show. Tapos nag meeting sila at nung nakita na OK, binigyan namin ng chance maging co-host ng 13 episodes,” said Gerry.
It was not just her business savvy that was impressive, he noted, but most importantly, her character.
“Humility is good for character building kaya sabi ko, gusto ko itong i-feature sa ‘Negosyo Goals’ kasi may success story sya,” he related. Marami kasing successful pero napunta sa ulo ‘yung success. [Kami] parang may same story kaya kinuha ko.
“Kasi kailangan natin na maisip [ng viewers] na pwede pala kaming ganun [like Anna] na dating empleyado at graduate ng engineering, ECE, tapos nalihis sa business,” he continued. “‘Yun naman ang kailangan natin sa ating bansa, ma inspire lahat ng tao.”
Thus, “Ka-negosyo with Anna” was born.
“Nagulat ako. Sabi ko, hindi po ba kayo na wro-wrong number? Anna Magkawas po talaga?” she recalled. “Ako po ay ‘Tiktokerist’ tapos papasok into hosting na ang layo sa ginagawa ko. May halong excitement at saya kasi oportunidad ito for me so bakit ko tatanggihan.”
In the segment, Anna features success stories of the dealers of her budding beauty empire, Luxe Beauty and Wellness, as well as gives insights on how she and her husband Mel grew their home business.
“Akala nung ibang tao matagal na kami, but we’re one year and a half pa lang pero grabe na pagtanggap ng tao sa business. We have many distributors na rin na nagkaroon ng sariling negosyo with the help of the brand. So ‘yun ‘yung gusto naming i-impart sa segment na tao. I fe feature natin ang ibat ibang taong naging successful, of course mga products and business tips.”
After conquering Tiktok, building her beauty empire, and now hosting a business show, what is Anna’s ultimate “negosyo goal”?
“To have my own pharmaceutical company. Gusto ko balikan ang dating ako. Ako naman mag hire ng med rep. Ang pagnenegosyo naman hindi lang para kumita ng pera, dahil gusto mo makilala, but nandyan din yung gusto mong tumulong sa iba.”
“Negosyo Goals” is an inspiring 30-minute business show that airs every Sunday at 11:30 a.m. on AllTV.
