The Film Development Council of the Philippines and the Department of Health (DOH) have partnered to launch the Healthy Pilipinas Short Film Festival (HPSFF) with the aim of promoting a healthier country, happening this June 24 at Shangri-La Plaza Red Carpet, Ortigas. Online screenings will also follow and will run from June 25 to 26. The festival was presented by the FDCP and DOH to the members of the press during a virtual meet-up last June 7.
Healthy Pilipinas is a communication campaign spearheaded by the DOH which aims to encourage positive health habits among Filipinos especially toward the prevention and mitigation of the spread of diseases. The national health department engaged with the FDCP beginning in 2021 to launch the HPSFF in recognition of the effectiveness and impact of short films in reaching a wider audience.
FDCP Chairperson and CEO Liza Diño welcomed guests to the press launch, “Who would have thought that FDCP and DOH would champion together both of their advocacies in a way that is very relatable and very engaging to our audience. It’s amazing how being in lockdown has spurted creativity even in isolation. The film community stayed active with writing, story development, and preparing for the time that shoots and filming will be allowed again. We excitedly took this on as health has become a paramount concern for every person globally. It is the right time to harness the power of cinema and social media to communicate something relevant.”
During her opening speech, Dra. Beverly Ho, DOH concurrent director of Health Promotion Bureau shared, “We’re happy that this partnership was born because FDCP does the things we are unable to do, they help us raise awareness on the 7 Healthy Habits and of course, with the added benefit of featuring our homegrown talents in the film industry. We are very much excited about this initiative.”
Six filmmakers from around the country and the regions were tapped to produce a film of not more than 17 minutes each presenting a different health issue. The six hail from Pampanga, Cebu, Cagayan de Oro, Zamboanga, and Metro Manila. This joint endeavor will promote not only healthy living for Filipinos but will also celebrate local filmmaking talents.
The following short films cover the Healthy Habits on fitness and nutrition, sustainable living, substance abuse prevention, mental health, safe sex, and safety measures: “Ang Paboritong Pinggan ni Nanay” by Carlo Enciso Catu , “Child’s Play” by Julienne Ilagan, “Brand X” by Keith Deligero, “Llegada” by Ryanne Murcia and Zurich Chan, “Life on Moon” by Sheron Dayoc, and “Dito Ka Lang” by Ice Seguerra.
The filmmakers shared anecdotes of their experiences in creating their short films. Keith Deligero claims, “Ang intensyon ng FDCP ay ilabas ang boses ng filmmakers, it did not feel like work.”
His film, “Brand X,” is an animation that talked about the theme, “Be Clean, Live Sustainably.”
“As a regional filmmaker, opportunities are not that many. FDCP has been making a lot of efforts to give us a spotlight, to share the spotlight with us,” Carlo Catu, director of “Ang Paboritong Pinggan ni Nanay” added.
Sheron Dayoc, director of “Life on Moon,” described the thought process in coming up with his film, “The real challenge was how do we come up with a short film that wouldn’t sound preachy, how do we show it in a more simplified way in presenting a new perspective.”
The project, which has been two years in the making, connects the need for a more effective medium to communicate awareness on health issues and the goal of showcasing the homegrown talents of local filmmakers. After the opening ceremonies, the two-day online screening of the films will feature health experts and celebrity moderators in a panel discussion.
