SHE is the not-so-secret ally of celebrities who want to lose weight naturally. Stars seek her out, but rarely does one hear the name Kristal Hierco.
Well, Kristal Hierco is not your typical health and beauty company CEO. For one, she shies away from the spotlight. Though she radiates a celebrity-like glow – flawless skin and a natural beauty – her priority during a recent press meeting was to showcase the latest innovation from her company, Nutripure, rather than talk about herself.
Nutripure has gained a loyal following for a decade. Yet Kristal prefers her products to do the talking. She dives into research and works with experts before personally testing each formulation, using them consistently to ensure their effectiveness. She actually is the best endorser of her brand.
Kristal’s vision for Nutripure is distinct, setting her apart from aspiring beauty entrepreneurs. Proudly calling herself the “founder,” she emphasizes, “I feel like being a founder is what I want because I created the brand. This isn’t just a rebrand or something suggested to me; I wanted to create this.”
Her commitment to quality and authenticity shines through in her product formulations, which she believes differentiate them in a crowded market. Nutripure products focus on natural ingredients with specific health benefits. Kristal explains, “When you look at the ingredients, the combinations are different from others. I designed it to be effective, and I am confident it will work for you if you take it consistently.”
Key ingredients in her Nutripure line include glutathione, collagen, L-Carnitine, Garcinia Cambogia, Vitamin C, Ashwagandha, magnesium, chia seeds, and natural fruit extracts. “Both the Beauty Fit Habit coffee and the UltraFit Pro capsules contain glutathione, which offers skin benefits,” she shares.
Her formulations prioritize skin elasticity and hydration. “The Beauty Boost (Mango-Passion Fruit) isn’t just any collagen; it includes probiotics that support gut health,” she adds.
The Youth Slim Tropical Fruit features pineapple, dragon fruit, and ginger extracts, known for their antioxidant properties.
“We use stevia and avoid chemicals; our products are all-natural, which is crucial for effective results,” Kristal states. These thoughtfully selected ingredients promote overall wellness, enhance skin health, and support weight management.
“Clients tell me they feel more energized and their skin looks better,” she reports.
Many of these clients have been with Kristal since the early days when she was selling fruit and veggie juices under the Nutrijus line – long before juicing became mainstream. Over the past decade, she has cultivated a dedicated customer base that values her products’ quality and effectiveness.
In addition to Nutripure, Kristal offers her own skincare line, including Himalayan Whitening Soap, Miracle Ageless White Body Serum Lotion, Miracle Bright Facial Wash, UltraWhite Miracle Cream, Miracle Glow Shield, Miracle Radiance Face Serum, and Miracle Magic Glow Toner.
“My Nutrijus clients don’t want me to stop. They’re consolidating their orders because they can’t find another brand that suits them,” she shares, highlighting the trust she has built through consistent quality and engagement.
With a background in communications, Kristal approaches marketing with refreshing honesty. “We don’t do false marketing… I always say, if you don’t like it, don’t comment positively. I want honest feedback,” she asserts. This transparency has fostered a strong community of supporters who advocate for her brand.
Kristal takes immense pride in her role as the founder of Nutripure, rooted in her dedication to quality, transparency, and customer satisfaction. As she puts it, “I want my products to be recognized for their effectiveness, not just for the sake of popularity.”
This philosophy defines her brand and nurtures a loyal customer base that continues to support her vision in the beauty and wellness industry.
For those who want to try them, all Nutripure by Purejus products are available on Lazada, Shopee and Tiktok.
