When comfort meets star power, magic happens.
Kathryn Bernardo, Asia’s Superstar and the country’s reigning Box Office Queen, has found her newest sanctuary in Zion Massage Chair— now proudly joining the brand as its newest ambassador.
This partnership isn’t just about promotion; it’s about embracing wellness, balance and self-care, something Kathryn deeply advocates.
Brought to life through VCM The Celebrity Source under the thoughtful leadership of Endorsement Management Head Lulu Evangelista, this collaboration marks Kathryn’s fifth successful project with the agency. Behind the scenes, it was the long-standing trust and friendship between Elizabeth “Betchay” Alviar-Vidanes, VCM managing director and Lulu Romero, Kathryn’s manager, that helped make this partnership right.
Also present during the contract signing and launch shoot were VCM accounts & business development managers Kali Vidanes and Tricia Mamburam, Star Magic’s head of marketing Alan Real and other key members of the VCM and Zion teams.
Founded in 2020, Zion Soothing Haven Inc. has grown from a humble furniture and home décor business into a trusted name in the wellness industry. With their signature massage chairs, AI-powered recliners and home saunas, Zion brings advanced relaxation technology into the heart of every Filipino home. Their promise is simple yet powerful: Everybody deserves a soothing haven.
Now, with Kathryn joining fellow ambassador Heart Evangelista, Zion strengthens its mission of making wellness accessible and aspirational. Kathryn’s authenticity, grace, and influence resonate perfectly with the brand’s values — reminding everyone that taking care of yourself is not a luxury, but a necessity.
None of this would be possible without VCM The Celebrity Source, the premier agency behind some of the most iconic brand-celebrity partnerships in the country. Led by Betchay Vidanes, VCM has long been the bridge between trusted names and meaningful campaigns. And with Kali Vidanes stepping in with fresh energy and a sharp eye for the digital landscape, VCM is set to take the next generation of endorsements even further.
