Puregold’s OPM Con 2025 is fast emerging as a major music destination this year, with excitement building both locally and abroad ahead of its July 5 staging at the Philippine Arena in Bulacan.
Filipino fans from countries such as Singapore and the United Arab Emirates are reportedly flying in for the concert, while Overseas Filipino Workers (OFWs) are also planning their homecomings to catch the landmark event live.
In the Philippines, the buzz is equally strong. Puregold stores in Butuan, Bacolod, and Leyte have reported early ticket sell-outs, with shoppers booking flights and long-distance bus rides to be part of what’s being billed as a musical milestone. Organizers expect the Philippine Arena to welcome not just concertgoers, but a wave of domestic tourists looking for a grand, world-class live show.
“More than anything, we organized the Puregold OPM Con 2025 as a service for all our shoppers and music fans,” said Ivy Hayagan-Piedad, Puregold’s senior marketing manager. “Expect a powerful lineup and heart-pounding performances. Whether you’re a stan for today’s hottest artists or grew up on classic OPM, join us as we make music history together.”
The surge in demand highlights the growing impact of Puregold’s brand of “retailtainment”—a fusion of retail, entertainment, and community engagement. With a star-studded OPM lineup and a mission to bring world-class experiences closer to Filipino audiences, the upcoming festival aims to be more than just a concert.
As Hayagan-Piedad put it: “Whether you’re a stan for today’s hottest artists or grew up on classic OPM, join us as we make music history together.”
With the countdown to July now underway, anticipation continues to grow. From OFWs planning flights home to fans traveling cross-country, OPM Con 2025 is poised to be not only the year’s premier music event but also a celebration of Filipino identity through song.
