Puregold is set to stage one of the biggest OPM events of the year with OPMCON 2025, a large-scale concert at the Philippine Arena on July 5, featuring a star-studded lineup of music acts.
The event is part of the retailer’s Nasa Atin ang Panalo campaign, now in its second year, and aims to celebrate the vibrancy of Original Pilipino Music (OPM). Returning performers include SB19, BINI, Sunkissed Lola and Flow G, longtime collaborators of the brand, joined by new campaign ambassadors G22, Skusta Clee and KAIA.
According to Ivy Hayagan-Piedad, Puregold senior marketing manager, the campaign has grown into more than just a brand initiative. “Nasa Atin ang Panalo has evolved into something more purposeful than a campaign. It’s now a crusade — one that celebrates the strength, dreams, and talents of Filipinos. Through this platform, we hope to showcase our homegrown artists and inspire Puregold members and customers as they relish original panalo music on a world-class stage.”
Among the new additions to this year’s campaign is G22, known as P-pop’s “alpha females,” whose high-energy performances and empowering tracks such as “Bang,” “Boomerang” and “Limitless” have earned them a growing fanbase. Their latest collaboration with Puregold, Pagpili, premiered on April 9 and garnered over 3 million views within two weeks.
Also joining the lineup is Skusta Clee, a major figure in the local hip-hop scene. On May 8, he released “Sari-Saring Kwento,” a hard-hitting track in collaboration with fellow rapper Flow G. The song features sharp lyricism and a message that resonates with everyday Filipino experiences.
Meanwhile, five-member girl group KAIA — composed of Angela, Charice, Alexa, Sophia and Charlotte — is set to release the music video for “Kaya Mo” on June 12, aligning with Independence Day celebrations.
OPMCON 2025 is one of the key highlights of the “Nasa Atin ang Panalo” campaign this year, emphasizing Puregold’s continued investment in championing Filipino talent and culture through music.
Early ticket-selling will take place on May 16 and 17 during the Tindahan ni Aling Puring Sari-Sari Store Convention at the World Trade Center in Pasay. Full details will be posted on Puregold’s official social media platforms.
