Pascual Laboratories, Inc. earns its first Quill Excellence Award for its 75th anniversary campaign, Pascual Love, at virtual awarding ceremonies held on August 18 via ktext.ph
The 19th Philippine Professional and Student Quill Awards is the Philippine chapter of the global organization International Association of Business Communicators (IABC)’s award-giving body which recognizes the best communication programs, tools, talents, and academic work.
Pascual Love, PascualLab’s campaign for its milestone year was chosen as one of the Excellence Awardees among 849 entries. PascualLove is a play on the company name and the kind of love it tries to convey through its health and wellness products and services, to its stakeholders, and its contribution to nation-building through job creation and philanthropy.
During its 75th year, PascualLab launched a digital campaign via its social media accounts and corporate website as well as a PR campaign in the first quarter of 2021.”¯PascualLab also provided a sneak peek of the campaign highlights with a digital concert “PascualLove: From Our Family To Yours” in partnership with Wish FM 104.7 featuring River Maya and Music Hero, as well as sponsorship of the “Kilabotitos” concert featuring Ogie Alcasid and Ian Veneracion.
The digital concert #PascualLOVELiveAt75 brought together all key stakeholders who have been part of the celebrations — from its brand ambassadors Bea Alonzo, Heart Evangelista, Alice Dixson, and Solenn Heusaff, to its trade partners. Ben & Ben top-billed the concert while Chico Garcia hosted the online event.
