The Philippine Arena came alive with lights, music and Filipino pride last July 5 as tens of thousands gathered for Puregold’s OPM Con 2025. With a sold-out audience and a powerhouse lineup featuring BINI, Flow G, G22, KAIA, SB19, Skusta Clee and SunKissed Lola, the event marked a major step in Puregold’s growing presence in entertainment.
“We’ve always believed our relationship with customers goes beyond shopping,” said Ivy Hayagan-Piedad, Puregold’s senior marketing manager. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent and pride on a massive scale.”
From the opening number to the final encore, the show celebrated the rich variety of Original Pilipino Music (OPM). Each performance brought something different, and the crowd cheered every moment.
Thanks to nationwide ticket redemption promos, fans came from all over the Philippines and even flew in from other parts of Asia and the UAE to join the celebration.
Some lucky attendees were treated to VIP perks, including a special soundcheck party before the concert. Major consumer brands also joined in, offering giveaways from Nestle, Coca-Cola, Jack ’n Jill, Cream-O, Lucky Me!, Angel, Tide, Safeguard and many others.
From Luzon to Mindanao, the event brought together Filipinos of all backgrounds for a night of music and national pride. As Piedad summed it up, “Puregold is about building meaningful experiences for the communities we serve.”
