Marian Rivera has been the celebrity endorser of Nailandia for nine years.
And it’s no wonder. The nail salon chain’s owner, Noreen Divina, attests to the drawing power of GMA’s Primetime Queen.
“Nakilala nang husto ang Nailandia dahil sa kanya, napaka-effective niyang endorser, wala akong masabi! And kasi naman di ba, sa mga fans pa lang niya, sobra, grabe!” said Divina.
“Tapos napaka-perfect niyang role model; good wife, good mother, good daughter, good apo, good friend, ideal na celebrity, walang bisyo, malinis ang image.
“Complete package!”
Noreen related that Nailandia’s relationship with Marian started when a franchisee referred her to Rams David, the actress’ friend and former manager.
Nine years later, the relationship has gone beyond being a business partnership.
“Ay napakabait! To think na nandun na siya sa stature na Marian Rivera, di ba? Napakabait.
Parang, ‘Totoo ba ‘to? Artista ba ‘to? Superstar ba ‘to? … Ambait-bait niya, napaka-down-to-earth. At napakaganda!” related Divina. “At nung na-meet ko siya may show siya sa GMA, yung Marian, ay naku, naka-tank top … ‘yung waist, napakaliit, grabe!”
Marian was a host of her own musical variety show on GMA called “Marian” in 2014 when they first met. That meeting has led to a beautiful friendship, with Noreen discovering the woman behind the glitzy, gorgeous facade — a kind and genuine individual.
“Basta ang masasabi ko, hindi na lang business ang relationship namin ni Marian, friendship na. Our business relationship has transcended into a strong and deep friendship,” she reiterated.
Last May 26, Marian renewed her contract as the sole celebrity endorser of Nailandia nail salon and foot spa for the ninth year. Mike Tuviera from Triple A (All Access to Artists, Inc.), who takes care of Marian’s career, was present at the contract renewal, along with Noreen and her husband Juncynth Divina.
The Nailandia couple said they have no plans of getting another female endorser for their shop.
“Marian Rivera is Marian Rivera, siya lang sapat na, actually sobra pa! Napakalakas ng hatak niya sa tao,” said Noreen. “At siya mismo ang nagtatangkilik ng Nailandia, talagang pumupunta siya, dinadala niya ‘yung mommy niya, ‘yung lola niya. Nagpapa-spa party siya sa mga kaibigan niya. At may advocacy siya sa tungkol sa mga single mother, pina-spa party niya.”
The proud and happy owner said the spa has a surprise for loyal customers soon.
“Nailandia is coming up with something very big before the year ends, for the public!
Something very exciting,” she teased. “Because Nailandia is blessed with so much, so we are giving back to the people just the same.”
