Piolo Pascual, effortlessly debonair at 47, takes center stage once more as the new brand ambassador of Lee Jeans Philippines.
Known for his timeless appeal and dynamic persona, Piolo embodies the enduring spirit of Lee’s iconic denim — a perfect match for a man who has continually redefined stardom in the Philippines.
The announcement comes alongside Piolo’s prominent lead role in the upcoming Metro Manila Film Festival 2024 entry “The Kingdom” with Vic Sotto, underscoring his enduring versatility and star power. The Lee collaboration celebrates his effortless blend of charisma and action, perfectly mirroring the denim brand’s legacy of 135 years in fashion innovation.
At the exclusive launch event in Manila, Piolo electrified attendees with a live band performance, mingled with fans, and unveiled the “For The Love of Denim” holiday collection. Signature pieces from the collection, including the premium Lee 101+, reversible jackets, and sleek Ramone jeans, highlight the versatility and timeless style that Piolo himself personifies.
“Denim is timeless — part of our everyday lives,” Piolo shared during the launch. “I’m honored to represent a brand that’s been an iconic part of global fashion for generations. Lee is all about staying true to who you are, and I couldn’t be more excited to be part of this journey.”
As the face of Lee’s Fall/Winter 2024 campaign, Piolo invites fans to explore the unmatched craftsmanship and versatility of the collection. From classic essentials to bold outerwear, the range celebrates individuality while staying rooted in denim’s enduring charm.
