Judy Ann Santos is not only the lead actress in director Chito Roño’s much-anticipated horror film, “Espantaho,” but also one of its co-producers, alongside lawyer Joji Alonso of Quantum Films and Cineko Productions.
This dual role has opened new doors for the award-winning actress, giving her a deeper appreciation for the complexities of filmmaking. As the movie gears for its release as part of the 50th Metro Manila Film Festival (MMFF) 2024, Judy Ann is excited about both its creative potential and its box-office prospects.
“As a co-producer of this film, of course, I want it to be a box-office success,” quips, Judy Ann, revealing her mix of optimism and humility. “Very, very light lang naman.”
The star-studded cast of “Espantaho” adds to the film’s allure. Joining Judy Ann are some of the most respected names in Philippine cinema, including Lorna Tolentino, Janice de Belen, Chanda Romero, Mon Confiado, Tommy Abuel, JC Santos, and the ever-versatile Eugene Domingo.
The movie is directed by the legendary Chito Roño, whose expertise in the horror genre has earned him accolades in the industry. The story was written by Chris Martinez.
“This is an extraordinary team,” Judy Ann shares. “I’m honored to work alongside such talented actors, and having someone like direk Chito Roño at the helm makes this project even more special. It’s a privilege to be part of a film that brings together this level of artistry.”
The project also marks a milestone for Purple Bunny Productions, the production company Judy Ann and her husband Ryan Agoncillo established. Named after their youngest daughter Luna, Purple Bunny Productions started as a platform for Judy Ann’s Kitchen and has now expanded into the realm of film production.
“Because we have a company for each of our kids – Pink Pudding for Johan, Blue Buching for Lucho and Purple Bunny for Luna – this venture is deeply personal for us,” the actress explains.
While “Espantaho” is not Judy Ann’s first foray into producing – she previously co-produced the acclaimed “Ploning” (2008) – she admits that her approach this time feels different.
“Back then, I only got involved because we needed to release the trailer, and I didn’t fully understand the process. I wasn’t ready. But now, it just feels right to explore this,” she explains.
Her partnership with lawyer Joji Alonso has also been instrumental in shaping this new chapter of her career. “I think co-producing with Atty. Joji was one of the best decisions I made, apart from accepting this film,” admits Judy Ann.
“She’s an incredibly honest producer, so generous and giving with her knowledge.” Judy Ann credits the lawyer for teaching her the balance of strength and empathy needed to navigate the film industry.
“You need to have a strong heart but also show care for your team,” Judy Ann says. “She’s so hands-on – always on set, bringing food, visiting the artists’ tents, chatting with everyone. It’s rare to see a producer this present. As an actor, you feel appreciated because you know your producer is listening to you and addressing concerns directly.”
The collaborative and supportive environment created by the cast and crew turned the set of “Espantaho” into more than just a workplace – it became a family.
Judy Ann reflects, “It was such a great experience. There’s no pretense – it’s genuine care and collaboration. That’s rare, and it’s what made this journey unforgettable.”
