Luchi Cruz-Valdes, a leading figure in Philippine broadcast journalism, has retired after 15 years of exemplary service as the head of TV5’s news organization, News5. In recognition of her achievements, TV5 Management led by president and CEO Guido R. Zaballero held a tribute assembly for her at the TV5 Media Center Studio 6 in Reliance, Mandaluyong.
Since 2010, Luchi’s accomplishments include groundbreaking initiatives such as the 360/News5 Everywhere digital platform and Radyo5 92.3 True FM, the country’s first FM radio news channel. She also introduced the 24/7 Filipino News Channel, “AksyonTV,” and played a key role in developing Cignal TV’s premium news channel, One News.
With Luchi at the helm, News5 provided comprehensive coverage of three presidential elections, each time partnering with PLDT and Smart Communications to harness cutting-edge technology that enhanced its reportage. She moderated the 2016 presidential debate, which remains one of the important turning points of that electoral contest.
Earlier this year, Luchi received the “Best TV Public Affairs Program Host” award at the 12th Makatao Awards for Media Excellence of People Management Association of the Philippines (PMAP).
Under her leadership, News5 has developed a dynamic team of anchors, correspondents, and producers. Despite countless challenges, Luchi has helped raise the standards of journalism through numerous award-winning newscasts and public affairs programs.
