ONE of the world’s top TV brands and a global leader in consumer electronics, TCL Electronics has renewed its contract with Kathryn Bernardo.
The renewal coincides with TCL’s celebration its 25th year in the Philippines.
The contract signing event, held last January 23 at Studio Simula, was a star-studded affair attended by key TCL executives Shae Xiaoling Yu and Joseph Cernitchez. Representing Kathryn were her co-managers Lulu Romero and Kali Vidanes, account manager of VCM The Celebrity Source.
“This partnership is built on authenticity,” said Cernitchez. “We’re thrilled to celebrate Kathryn’s third year with TCL. Her genuine connection with the Filipino audience and her influence as a trusted icon have made her a perfect fit to champion our message of ‘Inspire Greatness’.”
Kathryn emphasized how TCL has positively impacted not only her personal life but also the lives of many Filipinos.
“I’m incredibly happy to have contributed to TCL’s rise to the top. I’ve personally experienced the quality of their products — and they truly make life better,” Kathryn shared. “I especially love my TCL QLED Pro TV. It helps me relax, bond with family and enjoy my downtime despite my hectic schedule.”
The actress also praised the brand’s thoughtful design, highlighting its accessibility and relevance to the modern Filipino lifestyle.
“TCL products are made with us Filipinos in mind. Whether it’s for entertainment, work or staying connected — TCL continues to innovate in ways that make technology truly part of our daily lives.”
As TCL eyes another year of trailblazing innovations, the partnership remains stronger than ever.
“2025 is going to be an exciting year,” added Cernitchez. “And having Kathryn with us — someone who embodies the spirit of greatness — is something we’re proud of. Expect bigger campaigns and even more groundbreaking products ahead.”
Behind the partnership is VCM The Celebrity Source. With over 30 years of expertise in brand strategy, celebrity management and influencer marketing, VCM played a pivotal role in connecting TCL with Kathryn.
Founded by Elizabeth “Betchay” Alviar-Vidanes, VCM has become the go-to agency for building authentic, results-driven collaborations between brands and top-tier talents. From Senator Robin and Mariel Padilla to Miss World Megan Young and husband Mikael Daez, and now Kathryn Bernardo with TCL, VCM continues to shape the future of celebrity marketing in the Philippines. It’s now entering a new chapter with Kali Vidanes poised to take the lead in VCM.
