GMA’s anti-fake news campaign wins gold at Anvil

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GMA Network’s Panata Kontra-Fake News won the Gold in the Best Use of Partnerships category at the 60th Anvil Awards held last January 28 at the Manila Hotel.

Oliver Victor B. Amoroso, senior vice president and Head of GMA Integrated News, GMA Regional TV, and Synergy, received the award.

Launched on National Press Freedom Day in 2024, Panata Kontra-Fake News is a multi-platform dedicated to combating disinformation by raising awareness, fostering critical thinking, and encouraging active public engagement.

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The campaign works to raise awareness about the spread of fake news, promote critical thinking, and encourage public engagement. It has reached a wide audience through TV, radio, and digital platforms, using special reports, multimedia content, and interactive campaigns.

GMA chairman Atty. Felipe L. Gozon, who helped initiate the campaign, emphasized the importance of truth in shaping society. “Truth is the very mechanism by which we build a better nation. It is not always the most viral, but it remains the best story to tell,” he said. “Lagi’t lagi, sama-sama tayong magpahayag ng katotohanan na walang kinikilingan, walang pinoprotektahan, walang kasinungalingan, sa pamamagitan ng serbisyong totoo lamang.”

The recognition also reflects the collective efforts of nearly 60 media organizations, tech companies, and academic institutions that partnered in the campaign’s launch. These groups signed a covenant to work together in the fight against fake news, marking a significant step in the country’s largest initiative to counter disinformation.

Amoroso highlighted the need to strike a balance between countering disinformation and safeguarding freedom of expression. “In an age where misinformation spreads faster than ever, we at GMA Integrated News have embraced our responsibility to counter fake news with accuracy, accountability, and clarity. Panata Kontra-Fake News is not just a campaign, it is our pledge to empower Filipinos with credible information, to spark critical thinking, and to safeguard our democracy,” he said.

He also dedicated the award to the collective efforts of journalists, editors, producers, staff, and audiences who support truthful journalism.

Mikey De Quiros, chairman of the 60th Anvil Awards APR, mentioned that GMA was among the top three nominees for the Grand Anvil, the highest honor given at the awards.

The Anvil Awards, organized annually by the Public Relations Society of the Philippines (PRSP), are considered the country’s most prestigious honors for excellence in public relations, recognizing initiatives that significantly impact society.

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