GMA Network, Inc. was named Media Network of the Year at the PANAta Awards by the Philippine Association of National Advertisers (PANA) last Friday, September 22.
GMA is recognized for its strategic marketing and advocacy campaigns, making it the preferred choice for advertisers seeking customized multiplatform projects.
Lizelle Maralag, GMA Network’s chief marketing officer, expressed gratitude for the award and emphasized GMA’s commitment to building impactful partnerships that enrich the lives of Filipinos.
The PANAta Awards, organized by PANA, honors campaigns that demonstrate brand effectiveness, creativity, strategic thinking, and impact. The Media Network of the Year Award recognizes media organizations that have executed innovative media ideas leading to enhanced relationships between agencies, brand builders, and audiences.
GMA’s campaigns, including the Kapuso at Kasambuhay ng Kalikasan advocacy campaign with Nestlé Philippines, were highlighted as part of their winning achievements.
Angela Javier Cruz, GMA Network’s vice president and head for Corporate Affairs and Communications, acknowledged the significance of their advertisers and brand partners and pledged to continue delivering superior entertainment and responsible news.
“We share this recognition with the whole Kapuso Network and with Nestlé Philippines – our partner for Kapuso at Kasambuhay ng Kalikasan – an advocacy to protect our environment. Our advertisers and brand partners are very important to us, and we thank you for the trust. We will continue to work with you in delivering superior entertainment and responsible news,” said Cruz.
GMA’s longstanding commitment to promoting environmental awareness and ecological regeneration is evident in its programs and operations. They have institutionalized green advocacy through initiatives like Kapuso ng Kalikasan and are recognized as one of the notable organizations promoting sustainability in the Philippines, having signed with the United Nations Global Compact.
