Actor, singer, and influencer Donny Pangilinan was chosen to be the face of EastWest Bank’s EasyWay. The 26-year-old Donny was chosen because of what he represents – the Gen Z generation that is hardworking, intentional, and acts with purpose. As an actor and business owner dedicated to his craft and advocacies such as financial literacy, he is a fitting representation of EasyWay to the younger, modern, up-and-coming markets it would like to reach.
As part of the EasyWay launch, EastWest Bank also introduces the tagline “Sit, Bank, and Relax,” embodying the essence of what the app offers. This tagline reflects the app’s promise to make banking a seamless, hassle-free experience, allowing customers to manage their finances effortlessly. By integrating advanced digital features with a user-friendly interface, EasyWay ensures that customers can take control of their banking needs without the stress and time-consuming tasks traditionally associated with financial management. Be it paying bills, transferring funds, or managing loans, EasyWay streamlines these tasks, allowing customers to concentrate on what truly matters in their lives – relaxing and enjoying the peace of mind that comes with secure, efficient banking.
