’[I]n order to maintain their credibility and relevance, TV awards need to be transparent, trustworthy and adaptable to the changing media landscape.’
(Last of two parts)
The media landscape has undergone significant changes in recent years, with the proliferation of online streaming platforms and the emergence of new content creators. Platforms like Netflix, Viu and iWantTFC have disrupted traditional television viewing habits, offering audiences a vast array of content options at their fingertips.
This shift has led to a decline in traditional TV viewership, with many consumers opting for online content over broadcast television. As a result, some might argue that TV awards are no longer relevant, as they primarily focus on traditional television programming.
However, despite the rise of online streaming and alternative content creation, TV awards remain relevant for several reasons. Firstly, traditional television still holds a significant share of the market in the Philippines. Many Filipinos continue to watch TV for news, entertainment and lifestyle programming, and awards that recognize excellence in these areas are still valuable.
Secondly, TV awards can serve as a benchmark for quality content. By setting high standards for storytelling, production values and performances, awards can inspire creators to strive for excellence in their work. This, in turn, can elevate the overall quality of Philippine television programming.
Thirdly, TV awards provide a platform for industry professionals to come together and celebrate their craft. In an era where content creation is becoming increasingly fragmented, awards can serve as a unifying force, bringing together industry stakeholders and fostering a sense of community.
While TV awards are still relevant, it’s essential to ensure that these awards are credible and trustworthy. In recent years, there have been concerns about the legitimacy of some awards, with allegations of voting irregularities and biases. To maintain the integrity of TV awards, it’s crucial to establish transparent voting processes, ensure that judges are industry experts and provide clear criteria for nominations and wins.
A credible awards process can also help to promote Philippine television globally. By showcasing the best of local productions and recognizing outstanding talent, awards can attract international attention and partnerships. This can lead to increased investment in the industry, creating more opportunities for Filipino talent and elevating the profile of Philippine television.
As the media landscape continues to evolve, TV awards will need to adapt to stay relevant. This might involve incorporating new categories or genres, such as online content or digital dramas, to reflect the changing nature of content consumption.
Awards can also leverage technology to engage with audiences and promote Philippine television. For instance, online voting or social media campaigns can increase audience participation and generate buzz around awards.
In light of Mayor Vico Sotto’s recent comments calling out Philippine Movie Press Club (PMPC) Star Awards Lifetime Achievement awardees Korina Sanchez (2019) and Julius Babao (2024), perhaps this is an opportunity for award-giving bodies not just the PMPC Star Awards to reflect on their selection processes and criteria, ensuring that their honorees align with the values of excellence and integrity that these awards groups aim to represent.
But in broader strokes , in order to maintain their credibility and relevance, TV awards need to be transparent, trustworthy and adaptable to the changing media landscape. By doing so, TV awards can continue to inspire creators, promote Philippine television and celebrate the best of local content.
