Wednesday, June 18, 2025

Celebrating the cultural impact of Nora Aunor

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The Filipino film community came together to celebrate the 72nd birthday and enduring legacy of Nora Aunor through film screenings and tributes.

The Film Development Council of the Philippines and the National Commission for Culture and the Arts, with the Metropolitan Theater, spearheaded the premiere showing of “‘Merika” by Gil Portes alongside the opening of Pamanang Pelikula: Celebration of Life and Works of Nora Aunor over the weekend.

Before the premiere, fans gathered for screenings of “Atsay” and “Tatlong Taong Walang Diyos” — both iconic films starring Nora Aunor.

The “‘Merika” screening concluded with a heartfelt moment as the late Superstar’s children, Lotlot and Matet de Leon, took the stage to thank those who supported and loved their mother. A talkback session followed, celebrating Nora’s enduring legacy. Special guests shared stories of working with the Superstar and her impact on the industry and the Filipino community.

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Nora Aunor

Alongside FDCP and MET’s efforts are Viva and Regal Films’ tributes through re-showings of her films. Activities like these preserve and honor the unparalleled legacy of Nora Aunor.

Just yesterday, we attended the premiere of “Faney,” along with many Noranians, to celebrate her 72nd birthday. The film stars Laurice Guillen, Gina Alajar, Angeli Bayani, and Althea Ablan, directed by Adolf Alix.

Even the historic Kamuning Bakery in Quezon City honored her with a Pan de Nora bread.

Nora Aunor’s talent and impact on Philippine cinema have earned her widespread acclaim. Even the greatest artists who passed ahead of her had nothing but praise for her. Ishmael Bernal, who directed her in the iconic “Himala,” believed only she could play Elsa, citing her ability to convey vulnerability and depth. Bernal used her as a focal point, allowing townsfolk to project their fantasies and fears onto her character.

Lino Brocka, though initially hesitant to work with her, later collaborated with her on films like “Ina Ka ng Anak Mo” and “Bona.” Brocka’s socially charged films showcased Aunor’s emotional range and intensity.

Mario O’Hara — actor, writer, and director many consider National Artist-worthy — was one of her most trusted collaborators. (She called him her favorite director.) He praised her for never improvising and always giving more than asked. He admired her ability to create a flowing dynamic with her co-stars that lifted the story.

So how else can we remember and honor Nora Aunor’s legacy?

We can watch and re-watch her films — explore and (re)experience her iconic works like “Himala,” “Tatlong Taong Walang Diyos,” “Bona,” “‘Merika,” “Ina Ka ng Anak Mo,” and many more.

We must also continue to appreciate her music. During the wake, fans sang “Ikaw ang Superstar ng Buhay Ko” and “Handog” — not originally hers but now inseparably linked with her legacy.

Learning more about Nora and her life story is another way. Understand her journey from humble beginnings to becoming a national treasure and how she broke barriers in Philippine entertainment.

We should also promote and appreciate local films, music, television, and theater — fields in which Nora excelled.

It is imperative that we continue celebrating her accomplishments and contributions to society. Join and organize tributes, screenings, exhibits, and events in her honor — like the memorial held in her hometown of Iriga. We hope libraries, museums, and cultural spaces — even commercial ones — will be open to Nora-themed events, fellowships, symposia, and exhibits of curated memorabilia.

We’ve spoken with the owners of the First United Building in Escolta and received a go-signal to transform Ate Guy’s former NV Productions Office (now a co-working space) into a Nora Aunor Hall where fans and friends can gather and experience her art. We’ve also partnered with the very pro-active chair of Ateneo Fine Arts, Prof. Joi Marie Angelica “Smile” Indias, to mount a Nora exhibit as part of their 25th anniversary celebration.

Indeed, Nora Aunor’s life offers valuable lessons:

1. Resilience and Perseverance – She rose to fame from humble beginnings, overcoming challenges and setbacks.

2. Dedication and Hard Work – Her commitment to her craft earned her the titles “Superstar” and “National Artist.”

3. Authenticity and Humility – Despite success, she stayed grounded and true to her roots.

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4. Passion and Creativity – Her love for storytelling has left a lasting cultural impact.

5. Empowerment through Art – She gave voice to the marginalized and told stories reflecting the Filipino experience.

Through her performances, Nora showed that stories can inspire, educate, and unite. She embraced diverse roles, pushing boundaries and expanding her artistic range. Her legacy is a powerful reminder of the importance of preserving and celebrating Filipino arts and culture.

May these lessons and her enduring example inspire others to pursue their passions, stay true to themselves, and positively impact their communities.

Happy 72nd birthday in heaven, Ate Guy — our beloved Superstar and National Artist for Film and Broadcast Arts!

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