Gracee M. Angeles, founder of the beauty and skin care line SCD, celebrated her birthday with a recent beach party at Sundowners Resort in Botolan, Zambales. The event also marked the launch of her latest product, Sakura Serum. Joining her were distributors, family members, and members of the press.
Gracee, wearing a low-cut pink gown designed by a local designer, shared her journey of starting the business out of vanity.
“Medyo may kaartehan din po ako, pero nakakatuwa nga po yan, maarte ako pero tamad,” the mother of three humorously admitted. “Kaya akmang akma ‘yung product namin sa everyday kong ginagawa. We don’t need to use cotton, unlike other products na you need cotton. Sa peeling skin lotion, you don’t need. You just apply a pea size on your face hanggang sa neck din po siya.”
Starting in 2006 with soap manufacturing, Gracee gradually expanded into skin care and cosmetics. Though the brand initially struggled, the pandemic became a turning point, with people turning to self-care and SCD products becoming a go-to choice. Gracee, once self-conscious about her skin tone, embraced her uniqueness, using her story to connect with customers. Now, SCD boasts so many products that Gracee can no longer recall the exact number.
“I can no longer keep up,” she remarked. However, she is immensely proud of the brand, especially their skin peeling lotion, which she emphasizes is one of the most affordable in the market.
“SCD is very masa. Affordable ng masa, yes po, very affordable kasi ‘yun pong aming peeling lotion pag binili mo siya ng 100 ml. worth P250 pero good for three months na yun kung gagamitin nyo lang sa face,” Gracee explained.
She highlighted Lovi Poe as the perfect brand ambassador, embodying both glamour and mass appeal, much like SCD itself.
“Two years na kaming magkasama ni Ms Lovi. Ini-renew namin siya May 21, 2024. We love her kasi she’s so kind and beautiful, and she’s very effective as an endorser,” said Gracee.
“We all know na ang kanyang character is very elegant, tapos ang pino-promote po namin is pang masa, pero kasi ang attitude po ni Miss Lovi is makikita ninyo every time makita siya ng mga distributors namin, nakikipag-usap po siya. Kahit na sabihin natin na very sophisticated si Lovi, na ni-re-reach niya pa rin ‘yung masa. So just like SCD, we tap the CD market, pero high quality po ang aming ginagawa.”
The party was also graced by another SCD endorser, Sassa Dagdag, who performed several songs for the birthday girl. Gracee hinted at the celebrities she would love to collaborate with.
“Si Heart,” she said, “At si Piolo Pascual.”
