Sunday, June 15, 2025

All geared up for a brilliant summer

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With his flawless face, buffed body and perfect hair, you’d think Alden Richards would be vain.

But in reality, he’s not. If there’s one thing he is conscious about, it’s his hair.

It’s something he got from his father, he revealed when he was introduced as the first male endorser of Brilliant Skin Essentials.

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Brilliant CEO Glenda dela Cruz and actor Alden Richards

“Galawin nyo na ang lahat, huwag lang ang buhok ko,” Alden said.

But the summer sun has made his become more concerned about his skin. That’s why he is glad to join the roster of brilliant stars representing the popular local beauty and cosmetics brand, Brilliant Skin Essentials, as the face to represent Brilliant’s Sunscreen Gel-Cream.

Naturally produced, the new Sunscreen Gel-Cream SPF 30 is proven safe and effective in protecting from harmful UVA and UVB rays while keeping your skin glowing and moisturized. The Sunscreen Gel-Cream has a gel texture with a sheer finish that makes it lightweight, non-sticky, and non-greasy.

“I have known Miss Glenda for quite a while now and I have always admired how she was able to create such a successful beauty empire at such a young age. Her passion and hard work have made things possible not only for her but also for those who are working with her,” said Alden.

“I’ve always felt like an honorary Brilliant Skin Essentials family member, especially after being part of the #PINAKAMAKINANG concert in Araneta Coliseum last February. But I did not realize how honored I would feel upon being officially welcomed to the family.”

Alden’s contract signing puts him alongside other Brilliant Skin ambassadors namely Seth Fedelin, Jillian Ward, Zeinab Harake, and Andrea Brillantes.

Brilliant Skin Essentials’ CEO Miss Glenda Dela Cruz revealed that having Alden in the Brilliant Skin family is something that she has been looking forward to.

“I think it’s no secret that I am a big Alden fan. I have always admired his talent as an actor, his growth, and his overall vibrant personality,” she started.

“But when you look at him as a whole, his entire persona and how fresh he is, he’s really someone whose character fits the Brilliant Skin family and someone who could encourage others to be #SunSkinReady,” she added.

Apart from the Sunscreen Gel-Cream, Alden will also be endorsing other Brilliant Skin Essentials skincare products.

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