DMCI Homes, the realty arm of conglomerate DMCI Holdings Inc.,  is set to launch a project in Cebu City that will generate an estimated P20 billion.

Dennis Yap, DMCI vice president for project development, said it will be developed in a four-hectare property in Barangay Guadalupe.

“Cebu City’s robust economy and growing demand for quality homes make it an ideal location for our expansion. We’re excited to introduce our signature resort-inspired condominiums to this bustling city and be part of its dynamic development,” Yap said.

Citing how condominium living is getting “highly popular” in Cebu, Yap expressed confidence Cebuanos will appreciate DMCI Homes’ value-for-money offerings.

“The Queen City of the South deserves nothing but the best, and we’re about to deliver just that—our project with the biggest open space to date,” Yap said.

“We’re equally thrilled to introduce Cebu to the distinct DMCI Homes lifestyle, showcasing our proprietary Lumiventt Design Technology, internet-ready units, and RideShare carpooling service—just some of the innovative features we’re bringing to take condominium living to new heights in this vibrant market,” he added.

Yap said the decision to enter the Cebu property market follows the company’s successful ventures for the past year in San Juan, Batangas and Tuba, Benguet.

Yap said opportunities in the Queen City of the South made it clear that moving forward with the plan would be the right decision.

“Cebu is a rapidly growing market with great potential. We look forward to making a positive impact and contributing to the city’s growth,” he said.

“While DMCI Homes is new to Cebu’s property market, its sister firm, DM Consunji, Inc. (DMCI), has made its mark with several landmark projects in the city,” he added.

As the Philippines’ first Quadruple A developer, DMCI Homes also aims to make its mark in the city, backed by a track record of completing 72 developments across Metro Manila, Laguna, Cavite, Baguio City, Boracay and Davao City, in its 25 years in the industry.