Sika rebrands products

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Sika Philippines, Inc., a wholly-owned subsidiary of the Swiss-based Sika Group, announced it has started rebranding its Davco and Lanko products into Sika brands.

“In line with the integration of Sika and Parex last 2019, we are transitioning Davco and Lanko brands under the Sika brand while retaining their product names. The transition will begin from this quarter onwards until old packaging are fully depleted,” according to Sika Philippines General Manager Christophe Lejeune.

Lejeune has assured there would be no changes on the Davco and Lanko product formulations despite the rebranding.

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“We will continue to provide you with the same trusted and excellent product quality,” he said.

The company is undertaking the rebranding for its consumers to fully benefit from the Sika brand’s reputation of delivering high-quality products.

In the 1990s, Parex brands – Davco and Lanko – were initially introduced in the Philippines through distributors before Parex Group Inc.’s establishment in 2008.

In 2019, Sika completed the global acquisition of Parex, resulting in Davco and Lanko becoming Sika brands.

Davco and Lanko products are locally manufactured, imported, and sold by Sika Philippines, Inc.

The product offerings include wall solutions, tiling solutions, liquid applied, and cementitious waterproofing mortars.

‘With Davco and Lanko brands and its range of products, Sika Philippines Inc. expands its product offering for the building finishing market and strengthens its presence in the distribution channel,” said Lejeune.

Sika Philippines is a major supplier of construction products to various market sectors: cement plants, ready-mix concrete industry, precast concrete factories, building, infrastructure, industrial and residential projects, and retail stores. — Reuters

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