State-run Philippine Ports Authority (PPA) expects a 38 percent increase in cruise ship passengers this year as it ramps up the modernization of facilities and expansion of dedicated cruise ports to support the growing demand in cruise tourism.
In 2023, the Philippines welcomed over 88,080 cruise passengers from various shipping companies, such as Norwegian Cruise Lines, Holland America Line, Silversea, Windstar Cruises and AIDA, generating significant economic activity and opportunities for local communities.
The government sees a continued upward trend to reach more than 121,000 cruise passengers in 2024. As of September, PPA has recorded 80,855 cruise passengers and expects 40,803 more in October to December.
Jay Santiago, PPA general manager, noted the importance of building cruise-dedicated ports in the country, which the agency is currently undertaking, to ensure the delivery of quality service and meet the growing demand.
“These initiatives are designed not only to attract more cruise calls but also to ensure that every ship that arrives in the Philippines contributes to the growth and well-being of local economies,” Santiago said in a statement.
Several ports across the Philippines have been equipped to accommodate cruise vessels, including Currimao in Ilocos Norte, Salomague in Ilocos Sur, Manila, Bohol and El Nido in Palawan.
Meanwhile, President Ferdinand Marcos Jr. cited PPA’s efforts in modernizing port facilities and expanding cruise dedicated ports in support of the growing demand in the cruise tourism sector, during his speech at the Seatrade Cruise Asia 2024 event in Pasay City on November 11.
He highlighted these developments that are part of the government’s strategy under the National Tourism Development Plan 2023-2028, aimed at improving port facilities, streamlining operations and elevating the visitor experience for international travelers.
“These accolades are affirmations of our collective vision—one shared by the Department of Tourism, the Philippine Ports Authority, and our local communities—to elevate the Philippines as a premier cruise destination worthy of global recognition,” Marcos said.
The Philippines has been recognized as a leader in cruise tourism in Asia, winning multiple awards including Asia’s Best Cruise Destination at the World Cruise Awards in 2023 and Best Port of Call at the Asia Cruise Awards 2024.
To further provide safer and more convenient maritime transportation experience to tourists aboard cruise vessels, PPA said it has initiated improvements in its port facilities, including the construction of dedicated ports for cruise tourism.
PPA has established more cruise terminals in tourist destinations, including Siargao, Camiguin, Boracay, Palawan and Puerto Galera.