Watsons secures silver at 59th Anvil Awards

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Watsons, a leading health, wellness, and beauty retailer, has recently clinched a silver award at the prestigious 59th Anvil Awards for its Himtayan Campaign.

Inspired by the viral trend of men waiting outside Watsons stores, the Himtayan Campaign aimed to establish Watsons as a go-to destination for men’s grooming essentials.

To meet this demand, Watsons launched the Himtayan Club on Father’s Day at Watsons The Block, SM North Edsa. This innovative event showcased a wide array of men’s products and offered a special Father’s Day celebration.

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The name “Himtayan” cleverly plays on the Filipino word “Hintayan,” meaning “waiting” in English. Hosted by Mikee Reyes, the event featured an entertainment and relaxation area for men, alongside promotional materials and influencer engagements spotlighting Watsons’ men’s health and grooming products.

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