Nueva Ecija, gear up! From July 16 to 22, the VIYLine MSME Caravan heads to SM City Cabanatuan to continue empowering Filipino micro, small, and medium enterprises—one city at a time.
Following successful legs in SM City Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, and Fairview, this traveling caravan powered by VIYLine Group of Companies, in partnership with SM Supermalls, has become a beloved destination for discovering proudly local brands making waves in beauty, food, fashion, wellness, and more.
This July, Cabanatuan mallgoers will explore a curated lineup of emerging Filipino brands, connect with passionate entrepreneurs, and shop thoughtfully-made products that carry the heart and hustle of local communities.
“Through the VIYLine MSME Caravan, we’re able to open doors for local businesses to thrive by giving them prime mall exposure and opportunities to connect with more customers,” said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. “We’re proud to bring this initiative to more regions and keep the support for MSMEs growing strong.”
More than a pop-up market, the caravan celebrates Filipino resilience and creativity. Expect budol-worthy deals, interactive booths, and surprise appearances that make every visit fun, inspiring, and memorable.
About SM Supermalls
MSMEs Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers—continues championing Filipino entrepreneurship by providing vibrant spaces and meaningful support for MSMEs across its 88 malls in the Philippines. For four decades, SM has grown hand in hand with local businesses—empowering pioneers, nurturing new ventures, and building resilient communities through inclusive programs that spotlight homegrown talent, innovation, and the Filipino spirit of enterprise. Visit msme.smsupermalls.com to download your MSME application or email customercare@smsupermalls.com with your most innovative product and preferred location. Don’t miss this opportunity to grow your business with SM Supermalls today!
