International travel and lifestyle brand TUMI unveils chapter two of its “UncompromisinglyLight” campaign, starring Lando Norris, TUMI Global Brand Ambassador and McLaren Formula 1 driver, highlighting the brand’s lightest hardside collection to date.
The dynamic campaign showcases how TUMI’s meticulous attention to detail—from lighter dual wheels to featherweight zippers—enables effortless movement.
“Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable,” says Lando Norris. “Exploring the beautiful landscape was effortless with 19 Degree Lite by my side—it’s an experience I won’t soon forget.”
Directed by Keane Pearce Shaw and photographed by Emma Panchot, the campaign was filmed at Lake Como’s iconic Villa Erba, capturing the collection’s effortless movement as Norris navigates cobblestone streets with the same agility he displays on the racing track.
“19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our customers on their journeys,” said Creative Director Victor Sanz. “As a champion driver with an unmatched passion for precision and design, Lando was the perfect fit for the second chapter of our campaign. Watching him interact with our products is captivating—the way he moves with such ease and agility is a testament to the natural flow, dynamic ease, and control he consistently displays both on and off the track.”
The collection features four pieces: Extended Trip and Short Trip Packing Cases, plus International and Continental Carry-Ons. Available in core colors Blush, Titanium Grey, and Black Graphite, with seasonal Amber and Cobalt options.
The campaign also showcases TUMI’s McLaren collaboration in Super Grey, inspired by McLaren’s Supernova Silver, alongside pieces from Harrison, Alpha Bravo, and Turin collections.
19 Degree Lite is available at TUMI stores worldwide and TUMI.com. Exclusive behind-the-scenes content available on @TUMITravel.
