The Tinta Print Media Conference 2024, organized and held at the Manila Hotel by the United Print Media Group of the Philippines (UPMGPhil), brought together media professionals, creative leaders, and businessmen for a transformative day of insights and innovation. With the theme “Driving Truth and Business Impact,” the conference explored the evolving challenges and opportunities shaping the future of print and media in an increasingly digital world.
The day began with a ceremonial ribbon cutting led by UPMGPhil president Barbie L. Atienza, joined by distinguished publishers and members. Angel Guerrero, the conference chairperson, set the tone with a powerful overview that highlighted the event’s aim to empower media practitioners with actionable insights and innovative strategies.
PCO acting secretary Cesar Chavez, in a speech delivered by PCO Senior Undersecretary Emerald Anne Ridao, emphasized the lasting importance of print media. Chavez underscored that print media will continue to be relevant in the years and decades ahead. While recognizing the convenience the digital revolution offers in accessing information, he affirmed that this does not make print media obsolete.
A major highlight was the session on Media Data and Consumer Insights, moderated by Marichu Villanueva, associate editor of The Philippine Star. The discussion featured industry experts sharing transformative strategies for understanding audience behavior. Martin Peñaflor, founder and CEO of Tangere, showcased data-driven approaches that enhance audience engagement, while Dr. Guido David, OCTA Research Fellow, provided key insights into shifting media consumption patterns.
The importance of ethical advertising took center stage as Robby Aligada, executive director of the Advertising Standards Council (ASC), emphasized self-regulation as a cornerstone for maintaining public trust in media.
Renowned broadcaster and SM Investments consultant Rico Hizon shared an engaging session that detailed how the conglomerate aligns innovation with corporate responsibility.
Dante “Klink” Ang II, Secretary of the Commission on Filipinos Overseas, delivered an insightful discussion on the future of traditional print media and the need for business models to adapt to a rapidly changing landscape
The battle against misinformation was a key focus of the session led by Aileen Perez, deputy head for social media at GMA Network. She highlighted the network’s commitment to promoting responsible journalism through its Panata Kontra Fake News initiative.
Perez underscored the critical role of media in safeguarding truth, combating the spread of misinformation, and adapting to the changing dynamics of how news is consumed in the digital age.
Thomas Jacob, COO of WAN-IFRA, joined the conference via Zoom from Germany to discuss global trends in news media.
The day concluded with a showcase of the world’s best creative campaigns, presented by David Guerrero, creative chairman of BBDO Guerrero.
Badette M. Cunanan, co-chairperson of the conference, closed the event emphasizing the importance of collaboration in navigating an ever-evolving landscape, expressing optimism about the future of Philippine media.
The Tinta Print Media Conference 2024 concluded with a renewed commitment to shaping the future of media through truth, innovation, and collaboration. The event reaffirmed that a united, forward-thinking approach is key to the continued success of the Philippine media landscape.
