TikTok Shop and SM Supermalls has launched “She Leads: Fun Beyond Shopping,” a unique TikTok Shop mall pop-up event on November 15 to 17, 2024, at the SM Mall of Asia Main Atrium. This innovative pop-up aims to celebrate and empower female-led businesses in the Philippines, showcasing those that have achieved success both online and offline.
With women continuing to transform the entrepreneurial landscape, their influence is becoming increasingly evident across various sectors, including beauty, fashion, tech, and gaming. These female entrepreneurs are not only driving innovation but also setting new benchmarks for success. Their contributions extend beyond job creation and revenue generation; they inspire others to pursue their dreams and make meaningful contributions to their communities.
The partnership between TikTok Shop and SM Supermalls highlights the dynamic potential of integrating offline shopping with online commerce. The event featured a variety of engaging activities designed to inspire, educate, and connect women entrepreneurs. Some of the activities were: Creator Spotlights – panel discussions featuring top female CEOs sharing insights on launching successful businesses on TikTok Shop; along with seller booths, live streaming sessions, interactive activities, and shopping opportunities.
Notable success stories were also highlighted: Rosenda Casaje of Gorgeous Glow Philippines has built a thriving beauty empire through her e-commerce venture. Rei Germar, CEO of Tapies, has created a popular product line that empowers Filipinas with comfort and confidence. Ashley Yap has transitioned from a top lifestyle vlogger to the CEO of Sip2Glow, offering the Philippines’ first ready-to-sip collagen drink.
“She Leads: Fun Beyond Shopping” is not just an event; it’s a celebration of the resilience, creativity, and leadership of women in business. By bringing together these inspiring entrepreneurs and providing a platform for them to share their stories, TikTok Shop and SM Supermalls aim to motivate a new generation of female leaders.
For more information about the event and updates on activities, visit TikTok’s social media pages.
