While digital advertising dominates screens worldwide, tangible branded merchandise remains a cornerstone of effective marketing strategies. Promotional products—from custom apparel to eco-friendly gift boxes—serve as powerful tools driving consumer engagement, loyalty, and purchasing behavior.
Thriving global market
The promotional products industry demonstrates robust growth, with global market size valued at over $26 billion in 2024. The Asia-Pacific region accounts for approximately 23% of this market—nearly $6 billion. Marketing expenditures on promotional products in the Philippines, Indonesia, India, and Vietnam are projected to grow by over 5.3% through 2025, reflecting the region’s dynamic economies and increasing adoption of promotional merchandise.
Measurable consumer impact
Promotional products uniquely influence consumer behavior. Studies show 85% of consumers remember brands that provided promotional items, with 89% recalling the brand after two years. These products integrate into daily life—81% of consumers keep promotional items for over one year.
Beyond recall, promotional products foster positive brand associations. Approximately 52% of consumers develop more favorable impressions of companies after receiving promotional items, translating into increased customer loyalty and repeat business, making promotional merchandise a cost-effective retention strategy.
Premier industry showcase
The 38th Corporate Giveaways Buyers’ Show, scheduled July 2-4, 2025 at SMX Convention Center Manila, stands as the premier event for businesses harnessing promotional products’ power. This annual trade show offers comprehensive showcases of corporate gifting and branded merchandise trends, serving as the preferred destination for marketing managers, procurement professionals, business owners, event planners, and HR executives seeking promotional gift ideas and trending products.
Promotional products remain vital elements of successful 2025 marketing campaigns. Their ability to create lasting impressions, foster customer loyalty, and adapt to contemporary trends ensures continued marketplace relevance. Industry events like Corporate Giveaways Buyers’ Show 2025 offer businesses opportunities to stay ahead, connect with key players, and discover products that resonate with target audiences.
Admission to Corporate Giveaways Buyers’ Show 2025 is free. Register at corporategiveawaysbuyershow.com
