When Ellen and Arnel Sagle embarked on their entrepreneurial journey, they possessed nothing but a vision and P14,000. Little did they know that their venture, Diskarte Pinoy TV, would emerge as a premier online resource for power and garden tools.
Ellen recalls a pivotal moment when a childhood friend and fellow entrepreneur, Karen Diaz, inspired Arnel Sagle to take the leap into entrepreneurship. Pooling their resources laid the foundation for Diskarte Pinoy’s future success.
“We began with modest means, but our dreams were anything but small. Driven by the belief that hard work and dedication could turn our vision into reality,” shares Ellen Sagle, co-founder of Diskarte Pinoy. “Karen’s encouragement and partnership were invaluable.”
Karen’s early belief in the Sagles’ vision and financial contribution paved the way for the eventual growth of their business. They initially ventured into online selling with an ukay-ukay shop before transitioning into surplus power tools.
As their product range expanded from auctioned surplus goods to brand new power tools, they recognized the need for reliable partners to aid in shipping.
“It was actually a customer who first suggested shipping with LBC. If we could find them and thank them now, we would,” reminisces Arnel.
With that single shipment, Diskarte Pinoy realized the significant difference a reliable logistics partner like LBC could offer. They understood that to expand their business, they needed LBC by their side.
“LBC transformed the way we did business. Their reliability, nationwide network, and services like Asenso Hub helped us gain significant advantages over our competition,” Ellen explained. “This partnership allowed Diskarte Pinoy TV to streamline operations, improve customer satisfaction, and expand our market reach.”
Among their serendipitous partnerships and alliances, the Sagles credit one as the true angel behind their success — Karen.
“Without Karen, we wouldn’t have had the courage to start Diskarte Pinoy. We wouldn’t have met our first customer who wanted us to ship through LBC, nor had the chance to expand our reach,” said Arnel.
