Sun Life Philippines unveiled a new campaign featuring actor Donny Pangilinan to promote its latest offering, Sun Life Secure Income, which guarantees a 6% payout — the highest in the market.
The campaign targets Gen Z and Millennial Filipinos who research shows focus primarily on income growth rather than broader career goals, limiting their ability to pursue aspirations.
Through digital advertisements featuring Pangilinan and a catchy jingle, Sun Life demonstrates how the product can help young Filipinos fund milestone purchases, business ventures, travel opportunities and more.
“We developed this product and campaign driven by a deep understanding of the dreams and aspirations of Filipino Gen Zs and Millennials,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “Donny Pangilinan’s charm and the infectious melody of our new jingle perfectly capture the essence of Sun Life Secure Income.”
The campaign showcases relatable scenarios where financial security enables young adults to pursue their goals while maintaining lifetime protection.
Sun Life Secure Income aims to provide the financial freedom needed for down payments on property, funding entrepreneurial ventures or securing basic living expenses.For more information about the campaign, visit www.sunlife.co/SixPercentForLife. Details about Sun Life Secure Income are available at www.sunlife.co/SunLifeSecureIncome.
