SM is amplifying its wildlife conservation commitment with a new merchandise line featuring six of the Philippines’ most endangered species.
Leading this initiative are plushies of the Philippine eagle, Philippine cockatoo, pawikan, dugong, tamaraw, and pangolin—adorable symbols carrying an urgent message: save them from extinction.
Beyond the cuddly toys from Toy Kingdom, SM offers chic shirt designs from Kultura and children’s apparel from SM Fashion, inviting everyone to support the cause stylishly. Merchandise is available in select branches: SM Podium, SM Mall of Asia, SM Aura, SM North EDSA, and SM Makati.
This initiative is central to SM’s partnership with the Department of Environment and Natural Resources (DENR) under the “Save from Extinction” campaign launched in October 2024. The campaign raises awareness and funds to protect these species, which face critical threats from habitat loss, poaching, and climate change.
DENR has partnered with conservation groups including Forest Foundation Philippines, Katala Foundation, Philippine Eagle Foundation, World Wide Fund for Nature–Philippines, D’Aboville Foundation, and the Zoological Society of London. Proceeds from every purchase will directly support conservation programs of DENR and partner NGOs.
Banco De Oro (BDO) Unibank, Inc. offers convenient donation channels through ATMs, branches nationwide, and the BDO Online app. All funds collected will go to the NGOs dedicated to conserving these species.
The exclusive “Save from Extinction” merchandise is available at select SM malls. Turn compassion into action and join the fight to save endangered wildlife.
For more information, visit www.smsupermalls.com/save-from-extinction.
