SM Supermalls officially launched its 100 Days countdown to Christmas on September 16, transforming all 88 malls nationwide into festive holiday destinations with the “100 Days of Kindness” campaign.
The country’s favorite shopping destination is celebrating the world’s longest Christmas season by highlighting acts of kindness as the true spirit of the holidays. From September 16 to December 25, SM will feature daily videos showcasing inspiring acts of kindness on its digital platforms, while shoppers experience random acts of kindness, including surprise treats, warm greetings, and delightful gifts.
The campaign emphasizes that each day is a chance to make someone smile, reminding everyone that kindness, no matter how small, makes the season brighter.
The grand kickoff featured the simultaneous Holi-Squad Mall Greeting across all locations, accompanied by the unveiling of the Happiest Holiday Décor adorned with the iconic Holiday Grand Red Ribbon.
Upcoming Holiday Highlights:
- October 20 onwards: Dazzling centerpiece displays and holiday bazaars
- November 16: Holiday Santa Run at SM Run Hubs
- December 6: Holiday Snowflakes Surprises with special gifts for 100 lucky guests
- December 8: World Chorale Day performances
- Throughout December: Happiest Holiday Weekends with Santa meet-and-greets
The beloved Bears of Joy return as SM Besties of Joy collectibles. For every bear purchased, another will be donated to a child in need. Additionally, SM Malls Online Holiday Deals from December 1-31 will offer exclusive gift specials and dining packages.
SM emphasizes that the true magic of the season is found in kindness, inviting families to experience the happiest, kindest Christmas yet.
For more information, visit www.smsupermalls.com or follow @SMSupermalls.
