Wednesday, October 1, 2025

SM Supermalls’ Bold New Era: All for You

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SM Supermalls marks 40 years of retail leadership with an ambitious roadmap: delivering one flagship mall annually from 2026 to 2030, transforming malls into future-ready spaces that anchor regional growth. The company is investing over ₱150 billion in 16 major redevelopments and 12 new lifestyle malls, evolving its entire portfolio into greener, smarter, people-centered destinations by 2030.

From SM North EDSA’s 1985 opening that revolutionized Filipino shopping habits, SM has grown into a nationwide network of 88 malls, welcoming millions weekly and housing thousands of brands. Today, SM celebrates this legacy as retail hub, community builder, and symbol of continuity for generations.

“At SM, we’ve always believed that success is shared,” said Steven T. Tan, President of SM Supermalls. “From the very beginning, SM was built on trust and relationships. We only win when our partners win.”

Over the next five years, SM will deliver landmark flagship malls serving as ecosystems combining shopping, dining, culture, and community. Planned projects include SM Sta. Rosa (Yulo) in Nuvali (2026), Harrison Plaza in Manila (2027), SM Malolos in Bulacan (2028), Cavite (2029), and Pasay (2030).

Beyond flagships, SM is modernizing existing malls with open-air promenades, lifestyle zones, and sustainable features, making every location more vibrant and eco-conscious.

“This New Era is not about adding more malls,” Tan stated. “It is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling. Our promise is simple. Everything we do is all for you.”

The anniversary features over 4,000 exclusive partner-powered deals across all 88 malls, SM’s biggest shopping celebration yet.

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