SM Aura invited mallgoers to awaken their senses at Café Aromatique, a week-long experiential festival combining fine fragrance and specialty coffee. Held July 16-23 at the Upper Ground Atrium, the festival offered a multi-sensory journey for fragrance lovers, coffee enthusiasts, and curious tastemakers.
THE FRAGRANCE FESTIVAL
Café Aromatique brought together brands representing various perfume segments—niche, global designer, and premium local scents—to SM Aura’s fragrance community.
LOOK at Me and SM Beauty showcased global designer labels including Kayali, Carolina Herrera, Paco Rabanne, Montblanc, Maison Margiela, Jo Malone London, Chloè, Marc Jacobs, and Burberry. Que de Parfum featured niche fragrances with curated hidden gem labels, while homegrown brands Wren Atelier, GP Fragrance, Edro Manille, Domus Emeterius, Tadhana, YSVEN, and ARTÉL Manila Parfums showcased Filipino perfumery artistry.
THE BREW BOOTH and THE SIP & SNIFF SOIRÉE
Complementing the olfactory journey, SM Aura featured Pocofino and Candid Coffee with specialty coffee and signature brews.
The week’s highlight was The Sip & Sniff Soirée on July 19, hosted by fragrance specialist Bernadette Lim. Fifty lucky mallgoers enjoyed an exclusive private sniffing session exploring different scents to understand preferences, learn about fragrance notes, discover new favorites, and master scent layering techniques.
With discovery, indulgence, and creativity at its core, Café Aromatique transformed SM Aura into a sensorial playground, reinforcing its place as the flagship destination for elevated lifestyle experiences.
For more information on SM Aura’s Café Aromatique and other mall activities, visit @SMAuraPremier on Facebook, Instagram, and TikTok.
