‘Femme Era’ campaign champions smart spending and practical care for modern Filipinas
Femme, a Filipino hygiene brand known for affordable, high-quality care essentials, has officially introduced rising star Shuvee Etrata as its newest brand ambassador.
The Pinoy Big Brother: Celebrity Collab Edition alum leads the “Femme Era” campaign, emphasizing smart spending and practical hygiene choices for modern Filipinas amid rising costs and endless product options.
Femme celebrates confident, driven Filipinas constantly on the move—from Raketera queens managing busy lives to young professionals balancing multiple roles.
“As a brand that resonates strongly with young professionals, homemakers, and students alike, Femme recognizes that practicality is not just about affordability–it’s about making thoughtful choices that balance quality, reliability, and convenience,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of SCPA. “We are excited to welcome her as our newest brand ambassador. Her values align closely with what Femme stands for, and we hope her journey with us inspires other women to make intentional choices every day.”
Shuvee’s journey from TikTok creator and reality TV contestant to recognized public figure embodies the modern Filipina who navigates challenges with confidence while balancing ambition and authenticity—mirroring Femme’s mission to support women in dynamic lives.
“I’m excited to begin my Femme Era with a brand that values practicality and encourages women to live confidently every day,” said Shuvee. “Femme’s commitment to quality, comfort, and purposeful living resonates with how I approach my own life and career. Indeed, now is the best time to choose Femme!”
A household name for over 20 years, Femme offers affordable, proudly local hygiene products including tissues, cotton, and feminine care essentials like sanitary napkins, pantyliners, and menstrual pants.
The partnership was sealed through contract signing at SCPA Main Office in Taguig City.
Visit https://scpa.com.ph/ to follow Shuvee’s Femme Era journey.
