Columbia recently introduced its latest footwear technology, Omni-MAX. This groundbreaking innovation, Omni-MAX, delivers nonstop underfoot energy by combining adaptive cushioning, enhanced stability, and increased traction for superior performance on variable terrain.
The launch celebration continued with an activation event at ROX Bonifacio High Street (BHS). Visitors had the opportunity to win prizes by taking photos with the 3D billboard or by purchasing Columbia items at ROX BHS. This event brought together outdoor enthusiasts and fans of Columbia, offering them a chance to engage with the brand in a unique and interactive way.
Taking the Omni-MAX technology from urban streets to the rugged outdoors, Columbia Hike Society conducted a real-world test of the new footwear at the scenic trails of Masungi Geo Reserve. This event welcomed outdoor enthusiasts and key opinion leaders from the hiking community to experience the unparalleled performance of Omni-MAX firsthand. Participants, including those who purchased the Columbia Konos, praised the footwear for its exceptional comfort, stability, and grip.
Building on the success of these events, Columbia plans to continue testing the Omni Max through a series of hikes in partnership with the Columbia Hike Society. These ongoing activities will allow more outdoor enthusiasts to experience the revolutionary Omni-MAX technology in various terrains and conditions.
Columbia’s innovative approach to launching the Omni Max through immersive and engaging events has truly set a new standard for product launches in the outdoor industry. The brand’s commitment to creating memorable experiences for their customers and the outdoor community is evident in every aspect of the Omni Max launch.
