Advertising thrives on collaboration, but aligning the creative visions of clients and agencies can be challenging. To address this, fourth-year Advertising and Public Relations students from the Polytechnic University of the Philippines (PUP) will host “Ready, Set, Row! Staying in Sync for Bigger Waves and Bigger Wins” on February 4, 2025, at PUP Bulwagang Balagtas.
This event will feature esteemed leaders from both client and agency sides, who will discuss their processes for developing advertising campaigns and tackling creative challenges. A forum will allow speakers to engage in conversations about achieving campaign success.
As part of the 21st AdCongress celebration titled “OlympiAD: Championing the Future of Advertising and Public Relations,” the seminar will explore how industry professionals adapt to new trends and emerging technologies. Attendees will gain insights to inspire impactful campaigns in the future.
Since its inception, PUP AdCongress has served as a platform for students to learn from industry professionals and deepen their understanding of advertising and public relations. The tradition continues with this year’s lineup, including the highly anticipated “Ready, Set, Row!”
The event is open to marketing professionals, aspiring advertising practitioners, and anyone interested in gaining insights from experts. For registration and more information, visit the BAPR S1NAGTALA Facebook page.