On September 2, Meralco PowerGen Corporation (MGEN) unveiled its refreshed corporate brand identity, marking a milestone in its 15-year journey as it positions itself for stronger growth in the Philippines and Southeast Asia.
The rebrand reflects MGEN’s vision “to be the leader in the Philippines’ transition to a secure, affordable, and sustainable energy future – while fueling economic growth by meeting the region’s energy requirements.”
More than a visual update, the brand evolution unites the company’s diverse energy portfolio under One MGEN: MGEN Thermal (formerly MThermal) delivering dependable baseload power; MGEN Natural Gas (formerly MNatGas) serving as reliable transitional fuel supporting sustainable energy shift; and MGEN Renewables (formerly MGreen) expanding renewable capacity through solar and battery storage.
With its mission of “Powering a Better Tomorrow,” MGEN commits to addressing the energy trilemma of security, affordability, and sustainability through its diversified portfolio of baseload, renewable, and natural gas projects.
The rebrand was introduced internally during One MGEN Day on 15 August 2025, coinciding with the company’s 15th anniversary and launch of its new vision, mission, and corporate values.
“MGEN is more than just power plants and projects – we are an organization moving with one purpose. When we act as One MGEN, we can deliver reliable energy today while building the solutions that will power a better tomorrow,” said MGEN President and CEO Emmanuel V. Rubio.
MGEN Chairman Manuel V. Pangilinan shared the company’s growth trajectory, positioning MGEN as one of ASEAN’s largest power generation companies. “We look forward to the next 5 years and I think this will be golden years for MGEN. Congratulations!” he exclaimed.
MGEN currently operates a 5,068-megawatt portfolio across the Philippines and Singapore, including thermal and natural gas assets, seven solar plants in Luzon with 400 MWac capacity, investments in Singapore-based PacificLight Power, a 40.2% stake in LNGPH (the Philippines’ first and most expansive LNG facility), and the upcoming MTerra Solar – the world’s largest integrated solar and battery storage facility.
