Potato Corner, the beloved provider of flavorful fries, was delighted to introduce Poco, a vibrant and playful new mascot poised to capture hearts around the globe. After over 30 years of spreading joy through its iconic snacks, Potato Corner embarked on an exciting new chapter with Poco’s arrival.
Poco embodied the spirit of fun, friendliness, and youthful exuberance that Potato Corner stood for. The brand aimed to create a mascot that not only captivated its audience but also forged a deeper emotional connection, enriching their experience.
“We wanted our guests to associate Poco with traits like fun, friendliness, and youthful exuberance. Poco was the life of the party, always ready to bring a smile to your face and make every moment a memorable one,” said Kitty Silayan, brand manager. “Poco was more than just a mascot; it was a symbol of the joyful moments shared over flavorful snacks at Potato Corner. With its playful demeanor and infectious energy, Poco embodied the essence of our brand, adding an extra layer of fun to every Potato Corner encounter.”
Inspired by Poco’s playful essence, Potato Corner proudly introduced an array of merchandise that mirrored the infectious energy and colorful personality of their beloved mascot. From stylish apparel to playful accessories, each item was crafted with attention to detail to evoke the same sense of excitement and delight that Poco brought to every Potato Corner encounter. The latest merchandise lineup included Graphic Tees adorned with Poco designs, stylish Bucket Hats perfect for sunny days, trendy Tote Bags for carrying your essentials in style, adorable stickers that captured Poco’s charm, and a cute magnetic Poco Plushie that you could place on your shoulder, allowing you to share flavorful moments with Poco anytime, anywhere.
“The inspiration behind the Poco Merchandise stemmed from our desire to encapsulate Poco’s personality – playful, friendly, energetic, and outgoing – in trendy and attractive items for our guests. With vibrant colors and cheerful designs featuring Poco, our merchandise collection aimed to bring delight and good times to those who wore or used it,” shared Dea Santos, marketing head. “And this was just the beginning – as we saw the overwhelming enthusiasm for Poco and our merchandise line, we were eager to explore new opportunities for expansion and innovation,” Santos added.
